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Subject: Marketing Research Symposium in China
From: ZJSFJ%BEPC2@SCS.SLAC.STANFORD.EDU
Posted-Date: Tue, 9 Nov 1993 06:27:21 -0500
Date: Tue, 09 Nov 1993 03:27:13 -0800 (PST)
Subject: Marketing Research Symposium in China
To: farber@central.cis.upenn.edu
MIME-version: 1.0
Poping,
Please help me distribute the following symposium announcement to
e-mail users in the United States. I do not think I can do such a
thing here in China. Thank you.
Jiansheng Zhang
INTERNATIONAL SYMPOSIUM ON MARKETING RESEARCH
June 6-12, 1994
Beijing--Tianjin--Shanghai
LETTER OF INVITATION
Dear Colleague(s):
Only a few months ago, for the first time in modern
history, has the Chinese Government officially adopted the
"Socialist Market Economy", after having practiced a highly
centralized Planning Economy for more than 30 years. The concept
and practice of Marketing Research is new to China, and the
Socialist Market Economy is also unfamiliar to foreign countries.
More than 10 years of very fast economic development has wit
nessed the increasing number of foreign companies entering China.
Some of them are very successful, and some are not so successful.
Why? To enter the Chinese market and develop it, you need to know
the market, and understanding of this market requires not only
the knowledge of the Chinese economy and technology, but also its
social, cultural and even political systems and traditions.
This Symposium is specially designed to meet the needs
of those who are in the game already and those who are going to
enter. Participants will have the opportunity to attend seminars
and technical field trips, and listen to expert talks ranging
from ancient Chinese arts of war to modern research, from tradi
tional Chinese cultural influences to issues of modern joint
ventures, from marketing theories applicable to this unique
market to individual case studies, and from general business
regulations and policies to specific preferential policies that
foreign partners will be able to enjoy in different industries.
Participants will also have the opportunity to explore various
historical and cultural relics as well as modern city develop-
ment. Highlights of the program are: visits to the Great Wall,
the Forbidden City, the Temple of Heaven, Antique Quarter and
the Summer Palace in Beijing; the Economic Development Zone and
Food Street in Tianjin; the Bund and Cruise on the Huangpu River,
the old French Concession, the old British Concession, the Youth
Palace, Acrobatic Show and the Pudong Special Economic Develop
ment Zone in Shanghai.
The Organizers are pleased to host the International
Symposium on Marketing Research to be held in Beijing, Tianjin
and Shanghai from June 6 to 12, 1994. The symposium has got many
positive replies from marketing experts, scholars and entrepre
neurs of various countries, and has obtained a lot support from
different ministries, institutions and companies in China. I
encourage you to take the advantage of the symposium, and warmly
welcome you to join us.
Thank you very much!
Sincerely yours,
Prof. Chen Bingfu
Chairman, Program Committee
ISMR'94 China
EMAC National Coordinator for China
INTERNATIONAL SYMPOSIUM ON MARKETING RESEARCH
June 6-12, 1994
Beijing--Tianjin--Shanghai
INSIDERS' VIEW ABOUT DOING BUSINESS IN CHINA
THE WORLD'S LAST UNTAPPED MARKET
Parts of Keynotes/Invited Talks and Call for Papers:
"Ancient Chinese Wisdom and Modern Marketing Strategies"
Prof. Chen Bingfu, Department of Management Sciences
Nankai University
"Marketing Research for the Market Economy"
Prof. Roger Heeler, Professor of Marketing
York University, Canada
"The Rapid Development of Commodity Distribution Systems in
China"
Mr. Chen Chuanwang, Deputy Director,
State Admin. of Building Materials Industry
"Socialist Market Economy and Modern Marketing Practice"
Speaker to be announced,
Ministry of Foreign Trade and Economic Cooperation
"Issues and Problems of Joint Venture Businesses -- A focus on
Cultural Differences"
Mr. David Kay, Graham & James in association with Deacons
and Sly & Weigall
"Opportunities for Small and Medium-Sized Enterprises in China"
Mr. Li Qun, Vice President & Secretary General,
China Asso. for Investment in Enterprises
"International Competition and Multi-National Companies -- SINO
PEC's Experience"
Dr. Qiao Yingbin, Deputy Director, Dept. of S&T,
China Petrochemical Corporation
"What is so Special About Special Economic Zones -- A Policy
Perspective"
Mr. Liu Andong, Director General,
State Council Office for Special Economic Zones
"CITIC's Overseas Operation -- Case Studies"
Prof. Ma Jilong, Deputy Chief Engineer,
China Int'l Trust and Investment Co.
"U.S. Japan Market Shares in the Imports of Industrializing Asian
Nations, Including China"
Dr. James H. Gardner, Professor of Management,
the University of Utah
"China's Market, Present and Future"
Prof. Han Jinglun, Dept. of Management Sciences,
Nankai University
"Meeting the International Standards -- Finance and Taxation
Reforms in China"
Dr. Li Ruogu, Director General, International Dept.,
People's Bank of China
Above speakers and topics are tentative, and are subject
to change. Detailed scientific program will be available around
March 1994.
Call for Papers: Papers are invited on the whole range of
marketing research and marketing information systems, for both
domestic and international applications. EMAC style is appropri
ate. Complete papers (four copies) must be submitted for review
by the Program Committee by April 1, 1994. One page paper ab
stracts and expressions of interest in the symposium are due by
Janurary 15, 1994.
Working Language:
English is the working language for the Symposium.
SCIENTIFIC/TECHNICAL PROGRAM
June 6-12, 1994
Beijing--Tianjin--Shanghai
Beijing June 6, (Mon) 1994 Full Day Registration, Kunlun Hotel
Welcoming Reception, Kunlun Hotel
June 7, (Tue) 1994 Morning Visit to the Great Wall
Afternoon Visit to the Summer Palace
Royal Family Style Dinner and
Keynote Talk
June 8, (Wed) 1994 Half Day Symposium
Afternoon Technical Visits to
Companies
Peking Duck Dinner and Keynote Talk
Tianjin June 9, (Thu) 1994 Transfer to Tianjin
Visit to Tianjin Special Economic
Development Zone
Dinner and Keynote Talk
June 10,(Fri) 1994 Full Day Symposium and Panel
Sessions
June 11,(Sat) 1994 Business Discussion
Shanghai June 12,(Sun) 1994 Flight to Shanghai
Visit to Pudong Special Economic
Development Zone
Farewell Dinner
Free
Delegate Registration Fee: USD 300
Guest Registration Fee: USD 80
Symposium Package: USD 840/per Double Sharing
USD180Single Supplement
All delegates and guests are expected to pay the regis
tration fees in order to join the symposium. Registration fee
includes program book, symposium kit, welcoming reception, one
working lunch in Beijing and one working lunch in Tianjin, sympo
sium badge, abstract book and gift.
Symposium Package includes accommodation (with break
fast) at five star hotels in Beijing and Shanghai, and four star
hotel in Tianjin, all domestic flights and transportation, full
meals, admission to all scenic spots, guided tour, and inter
preter.
Registration before March 1 Registration after March 1, 1994
Delegate: USD 300 USD 350
Guest: USD 8 USD 120
Insurance: The Organizers cannot be held responsible
for personal accidents or material damage which may occur to
participants and guests during the symposium and tours.
All payments should be made in US dollars payable to the
Symposium:
Headquarters, Bank of China
A/C 71412754 (Marketing Research Symposium)
China Association for Investment in Enterprises
(Please mark "Marketing Research Symposium" to avoid
any possible administrative delay)
Symposium Secretariat
Ms. Fang Jin, Symposium Organizer
China Association for Investment in Enterprises
Suite 703, Kunlun Hotel, Beijing 100004 China
Tel: (86-1) 5003388 ext. 703/705
Fax: (86-1) 5003228 Room 703
E-mail: ZJSFJ%BEPC2@SCS.SLAC.STANFORD.EDU
INTERNATIONAL SYMPOSIUM ON MARKETING RESEARCH
Beijing--Tianjin--Shanghai
Symposium Chairman:
Mr. Hui Yongzheng, Vice Minister
State Science and Technology Commission
Vice Chairmen: Prof. Gao Chao, Vice President
China Association for Science and Technology
Prof. Teng Weizao, Former President
Nankai University
Prof. Zhu Guanghua, Vice President
Nankai University
Mr. Li Qun, Vice President and Secretary General
China Association for Investment in Enterprises
Program Chairman:
Prof. Chen Bingfu, Professor of Management
Dept. of Management Sciences, Nakai University
EMAC National Coordinator for China
Members:
Prof. Cheng-Nan Chen Taiwan, China
Dr. James H. Gardner USA
Prof. Christian Gronroos Finland
Prof. Roger Heeler Canada
Prof. Jean-Pierre Helfer France
Dr. Hotaka Katahira Japan
Prof. Linsu Kim Korea
Prof. Li Jingtai China
Dr. K.C. Mun Hong Kong
Dr. Rosalie L. Tung Canada
Prof. Zhou Sanduo China
Organizing Committee:
Mr. Li Qun, Chairman
Dr. Fan Xiucheng Prof. Han Jinglun
Prof. Li Guojin Mr. Liu Andong
Prof. Lu Jingting Mr. Nie Yuhe
Dr. Qiao Yingbin Mrs. Song Shuzhen
Mr. Tian Yutang Mrs. Wen Chongzhen
Mrs. Wu Ganmei Mr. Ye Zongren
Mr. Zhang Jiansheng Prof. Zhang Maizeng
Secretary General:
Prof. Lu Jingting Prof. Han Jinglun
Secretariat:
Ms. Fang Jin, China Asso. for Investment in Enterprises
Suit 703, Kunlun Hotel, No. 2 Xinyuan Nan Road
Beijing, 100004 China
Tel: (86-1) 5003388 ext. 703/705
Fax: (86-1) 5003228 Room 703
Sponsors:
China Association for Investment in Enterprises
China Association for Science and Technology
China Chamber of Int'l Commerce Tianjin Chamber of Commerce
CCPIT Tianjin Sub-Council
Nankai University
China Int'l Conference Center for Science and Technology
Supporters: Astor Hotel
¦
!
SECRETARIAT: FOR SECRETARIAT USE ONLY
Ms. Fang Jin, CAIE Registration Number:
Suite 703, Kunlun Hotel Date Received:
No. 2 Xinyuan Nan Road
Beijing 100004 China
Tel: (86-1) 5003388 ext. 703 or 705
Fax: (86-1) 5003228 Room 703
Please complete and return this form to the Secretariat before
March 1, 1994
Delegate Name/Title: Prof./Dr./Mr./Ms.
Institution:
Mailing Address:
Tel: Fax:
Accompanying Guest(s):
Passport No: Place where to pick up visa:
Payment (Please tick where appropriate)
Registration Fees:
Delegate: USD 300 [ ] USD 350 [ ]
Accompanying Guest: USD 80 [ ] USD 120 [ ]
Symposium Package: Double Sharing: USD 840 [ ]
Single Supplement: USD180 [ ]
Total: Bank Transfer USD
Bank Draft USD
All payments should be made in US dollars payable to the
Symposium Secretariat:
Headquarters, Bank of China
A/C 71412754 (Marketing Research Symposium)
China Association for Investment in Enterprises
(Please mark "Marketing Research Symposium" to avoid any
possible administrative delay)
Date: Signature:
Reservations will not be made unless this form is received
together with appropriate payments. Cancellation Policy:
Cancellations of registration can be made till 30 days prior to
the event with a 20% processing charge. Thereafter, NO REFUNDs
will be made. Cancellations of Symposium Package can be made till
30 days prior to the event with a 20% processing charge. There
after, 50% refund will be made.
Official Travel Agents (EUROPE, JAPAN and AMERICA):
Japan Amenity Travel Ltd. (Japan) Regency Pacific Tours, Inc.
Godo Bldg., 2-10 Ginza 6-Chome 620 S. W. 150th St.
Chu-ku, Tokyo 104 Japan Seattle, WA 98166
Tel: (03) 572-0171, 574-6231 Local Tel: (206) 248-3800
Fax: (03) 289-4423 National: (800) 446-8687
Telex: J22508 Fax: (206) 241-2344
ATTN: Mr. Guo Kai ATTN: Thomas T.L. Wu
21 Century Exchange (EUROPE)
Culture Air Travel Service
P.O.Box 20
1247 Anteres-Geneva-Switzerland
Tel: 41 22 751 2011
Fax: 41 22 751 2658
ATTN: Mrs. Hilda Rochat
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