from edupage

[Prof. David Farber <David.Farber@cisr.anu.edu.au>]

INTERNET ADVERTISING GUIDELINES
        Martin Nisenholtz of advertising firm Ogilvy & Mather has come up
with six guidelines for tasteful advertising on the Internet: 1) Don't send
intrusive messages. 2) Don't sell consumer data without the express
permission of the user. 3) Advertising should appear only in designated
newsgroups and list servers. 4) Conduct promotions and direct selling only
under full disclosure. 5) Conduct research only with the consumer's informed
consent. 6) Never use Internet communications software to conceal functions.
(New York Times 8/3/94 C16)


ANS BUILDS A BETTER BACKBONE
        In response to continuing growth in Internet traffic, Advanced
Network & Services, which operates the largest public Internet backbone in
the world, has doubled the switching capacity of the T3 routers it uses and
upgraded the core technology to make the network more agile . The ANS
backbone currently handles more than 10 terabytes of traffic each month --
about 53 billion packets of data. (Internet World 9/94 p.12)