IP: SPONSORED EDUCATION

[David Farber <farber@central.cis.upenn.edu>]

SPONSORED EDUCATION
Institutions of higher education are increasingly making money from
arrangements that provide marketing access to their students, such as
agreements to stock a particular brand of soda in campus vending machines.
Penn State, for example, has made deals giving PepsiCo scoreboard
advertising rights and exclusive product marketing rights, allowing AT&T
access to students and campus labs, and providing vendors such as The New
York Times one minute of time to pitch their goods to students using
touch-tone phone systems to register or obtain grade information.  (Forecast
Sep/Oct 95 p30)