IP: HANCOCK CHOSEN AS APPLE'S NEW CHIEF TECHNOLOGY OFFICER

[Dave Farber <farber@central.cis.upenn.edu>]

Right before Ellen left IBM I was on a advisory panel she had formed for her
organization. She was one impressive person. She rapidly understood and
rapidly made decisions. My odds on Apple went up with this change.


Dave




Apple chief executive Gil Amelio has chosen Ellen Hancock to be Apple's
executive vice president and chief technology officer.  Hancock spent 28
years with IBM, and was a senior vice president in 1992, responsible for the
division making computer networking hardware and software, when she left the
company following a management reorganization.  Amelio first recruited her
to National Semiconductor last September, before he moved from CEO of
National to CEO of Apple.  Hancock said of her new appointment:  ''I have
brought products to market before, so I know how to focus on what you need
to do."  (San Jose Mercury News Center 4 Jul 96)