IP: Wash DC Venue (I may make it djf) COMMERCE ON THE

[Dave Farber <farber@central.cis.upenn.edu>]

               1996-97 "Third Tuesdays" Seminar Series
          Supported in part by the National Science Foundation
    Division of Networking and Communications Research Infrastructure


                      FREE AND OPEN TO THE PUBLIC


                   Tuesday, October 15, 1996 4-6 p.m. 
        Room 405 Marvin Center, 21st & H St. NW, Washington, DC




                COMMERCE ON THE INTERNET: EMERGING MODELS


                                Speaker:
                         Professor Donna Hoffman,
             Associate Professor of Management and Co-Director of
            Project 2000 at the Owen Graduate School of Management,
                          Vanderbilt University


                              Commentators:
                     Professor Elias G. Carayannis,
     Department of Management Science, George Washington University


                        Professor Salvatore Divita,
           Department of Marketing, George Washington University


                                Summary:
   Tapping the enormous potential of the Internet as a commercial medium
   and market is proving to be challenging. It is important to note that
   many-to-many computer-mediated environments, such as the Web, represent
   a fundamentally different environment for marketing activities compared
   to traditional media. Further, there are two broad categories of
   behavior that consumers engage in during time spent on the Web:
   goal-directed and experiential behavior.
   In this talk, I will discuss the strategic implications of these
   differences in media models and behavior types for commerce in
   Cyberspace.