IP: what am I bid for a name

[David Farber <farber@cis.upenn.edu>]

NEW YORK (CNNfn) - How much is the domain
                  name "business.com" worth? A Texas company
                  apparently thinks $150,000.
                     Idnames.com, a business which specializes in
                  Internet property intellectual rights, negotiated the
deal
                  and said the price is the highest ever paid for an
                  address, the New York Times reported Thursday.
                     Business Systems International of London, a
                  banking software company, sold the business.com
                  domain name after paying nothing for it four years
                  ago.
                     The buyer will not use the address until its site
is
                  put up on the Web in about four months.
                     Domain names have begun to be highly coveted by
                  companies because the ones most easy to remember
                  can help bring potential customers to a site.




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