IP: 27 million gave up?

[Dave Farber <farber@cis.upenn.edu>]

>
>To: farber@cis.upenn.edu
>From: edyson@edventure.com (Esther Dyson)
>Subject: 27 million gave up?
>Date: Sat, 4 Dec 1999 19:31:04 -0500
>
>This needs some elucidation. Were these 27 million people active users? or
>people who tried it once? Why did they stop? Did they move to a new job
>without internet access?  Were they concerned about privacy? Could they no
>longer afford the fees?
>
>
>"Report: Growth of New Web Users Sinks"
>USA Today (12/03/99) P. 1B; Davidson, Paul
>
>A new report from Cyber Dialogue finds that Internet retailers
>may be forced to expand their marketing efforts to attract new
>Internet users, renew efforts to retain existing customers, and
>increase their revenues due to the sluggish growth of the U.S.
>Internet-using population.  The growth rate of adult Internet
>users declined from 58 percent during the first half of 1998 to
>13 percent during the first half of this year, the report says.
>The report predicts that roughly half of all U.S. adults will use
>the Internet by 2003.  Adults with low or moderate levels of
>income are not making the jump to cyberspace in large enough
>numbers, a major cause for the slowdown, the report finds.
>Widespread availability of broadband services is the key to
>luring these non-participants, says Cyber Dialogue analyst Tom
>Miller.  The report also shows that roughly a third of those
>surveyed say they do not need the Internet.  Further, 27 million
>adults gave up using the Internet this year, according to the
>report.
>
>
>Esther Dyson                    Always make new mistakes!
>chairman, EDventure Holdings
>chairman, Internet Corp. for Assigned Names & Numbers
>edyson@edventure.com
>1 (212) 924-8800    --  1 (212) 924-0240 fax
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>
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