IP: CDT launches consumer campaign against DoubleClick's double-cross

[Dave Farber <farber@cis.upenn.edu>]

>
> >CDT launches consumer campaign against DoubleClick's double-cross
> >
> >February 1, 2000 - Today, CDT launched an online campaign against
> >DoubleClick's effort to create a system to track individual identities and
> >actions online and tie them to offline behavior.
> >
> >With the slogan "I Will Not Be Targeted," CDT unveiled a new Web site,
> >http://www.cdt.org/action/doubleclick.shtml, where individuals can:
> >
> >1) Opt-out of Doubleclick's profiling activities;
> >2) Send an email to Doubleclick's CEO objecting to the tracking; and,
> >3) Send an email to Doubleclick's member Web sites telling them not to sell
> >or disclose individual identities to Doubleclick.
> >
> >Deirdre Mulligan, CDT Staff Counsel, urged Internet users to reassert
> >control over their data.  Mulligan said, "You may have already been
> >double-crossed by DoubleClick or you may be next in line.  In either case,
> >if you care about your privacy and want to surf the Web without your every
> >move being recorded in a giant database connected to your name, its time to
> >opt-out of DoubleClick's profiling."  Mulligan added, "When a site
> >discloses your identity to Doubleclick, the final piece of a comprehensive
> >tracking system falls into place.  Once Doubleclick knows who you are, it
> >can tie information about your use of the Web garnered through its
> >"cookies" to information about your offline habits.  Opt-out is not a
> >perfect solution to privacy concerns online, but it's something you can do
> >right away and we've tried to made it quick and easy with our online
> >resource."
> >
> >A Policy Post further describing DoubleClick's tracking program and CDT's
> >new consumer opt-out resource will be coming out later today.
> >