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Subject: IP: Instant Messaging



>
>From: David Young <david.e.young@VERIZON.COM>
>To: CYBERTELECOM-L@LISTSERV.AOL.COM
>
>Today's Washington Post contains an article on Instant Messaging that I
>thought this list might find interesting.  I've posted a link to the
>article and some excerpts.
>
>-David
>
>http://www.washingtonpost.com/wp-dyn/articles/A34492-2001Jan8.html
>
><snip>
>
>AOL's two instant-messaging services -- AOL Instant Messenger and ICQ --
>count more than 140 million registered users worldwide, far more than any
>of the company's rivals, including Yahoo Messenger and Microsoft's MSN
>Messenger Service.
>
>Many analysts believe instant messaging is becoming the next great
>revolution in communications to rival the telephone...
>
><snip>
>
>AOL charges $3 per 1,000 impressions on its AOL Instant Messenger, or AIM,
>software, sources said. An impression is the number of times an ad is
>displayed. The length of time can vary from seconds to minutes. AOL counts
>61 million users of its AIM software.
>
>AOL charges $5 per thousand impressions to advertise on its other
>instant-messaging system, which is called ICQ, sources said. The higher
>price apparently is in recognition of ICQ's larger user base of about 80
>million.
>
><snip>
>
>"Until very recently, they didn't even have advertising," Squali said. "The
>whole leveraging of the instant-messaging service is just starting."



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