IP: Make believe

[David Farber <dave@farber.net>]

>http://www.siliconvalley.com/docs/opinion/dgillmor/dg032501.htm
>
>It came as a sad little surprise to learn last week that Hollywood studios 
>have been setting up phony Web sites to create buzz for new movies. The 
>sites, supposedly run by fans, are just the latest version of some 
>standard tricks in parts of the marketing world.
>
>Manipulators of all varieties have discovered that the Internet is the 
>medium from heaven.
>
>And that requires us to relearn the boundaries of trust.
>
>Dan Gillmor, Technology Columnist
>San Jose Mercury News

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