IP: WIRELESS ADVERTISING TAKES SHAPE

[David Farber <dave@farber.net>]

>WIRELESS ADVERTISING TAKES SHAPE
>
>The Wireless Advertising Association has drafted guidelines for a standard
>way to display advertising on cell phones and PDAs. The standards state,
>for instance, the number of characters that an ad accompanying a short text
>message may have, and how long a pop-up ad may occupy the screen. The WAA
>hopes its guidelines will help jumpstart the wireless advertising industry,
>giving encouragement to carriers and wireless providers who are spending
>billions on next-generation networks. Ovum Consulting predicts that revenue
>from wireless advertising will reach the billion-dollar level by 2006, but
>Jupiter isn't quite as sanguine. It's sticking with a $700 million by 2005
>forecast. (ZDNet News 2 Jul 2001)
>
><http://news.excite.com/news/zd/010702/17/wireless-ad-standards>



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