IP: The dirtier secret about TV Content

[David Farber <dfarber@earthlink.net>]

-----Original Message-----
From: Bill Keeshen <keeshen@pacbell.net>
Date: Mon, 06 May 2002 12:48:01 
To: farber@cis.upenn.edu
Subject: The dirtier secret about TV Content

As long as we are consumers, we won't stop funding TV:

$500 dollars of every car you buy goes to the advertising of said vehicle.
The bulk of that money goes to TV.

Did you see "Spiderman?" this weekend? $50 cents went in for advertising.

Did you buy a X box for your kids? well, $200 went to it's advertising (MS
paid $500 Million on TV advertising, and will likely sell 2.5 million units
this year)!

The technology may change, with the advertisers finding new ways to reach
us, but the "content tax" will never go away.

Bill







-----Original Message-----
From: owner-ip-sub-1@admin.listbox.com
[mailto:owner-ip-sub-1@admin.listbox.com]On Behalf Of David Farber
Sent: Monday, May 06, 2002 6:49 AM
To: ip-sub-1@majordomo.pobox.com
Subject: IP: The Dirty Secret about TV Content



-----Original Message-----
From: "Amy Wohl" <amy@wohl.com>
Date: Mon, 6 May 2002 09:31:30
To: "'David Farber'" <dave@farber.net>
Subject: The Dirty Secret about TV Content

If we are offered the choice of ad-free TV by paying for content, the
truth will come out -- that very little tv content is worth paying
anything for.  We have 300+ channels in our extended-cable service and
on many evenings, after perusing the schedule, we decide that watching a
DVD, listening to music, reading, or going to the net sounds far more
alluring.

Like any red-blooded American we have our favorites (and a few of them
are network shows), but we have learned that taping them for
ad-avoidance is the preferable viewing mode.  I'd be willing to pay (a
little) to view them ad-free, but probably not much more than the ad
companies are paying me now.

I think they have figured this out and they are terrified that we will
offer them this scheme.  Remember, the people they want to market to, in
many cases, are the ones who are most likely to opt out of ad-paid TV
(e.g., luxury car buyers can afford to pay for what they want).

Amy Wohl

Editor
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Wohl Associates
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