[IP] TiVo-Nielsen deal could aid advertisers

[Dave Farber <dave@farber.net>]

From: Monty Solomon <monty@roscom.com>
Subject: TiVo-Nielsen deal could aid advertisers


TiVo-Nielsen deal could aid advertisers

By Sam Diaz, Knight Ridder, 2/6/2004

TiVo and Nielsen Media Research,  the television ratings company,
announced a deal Wednesday in which TiVo will provide a breakdown of
how its customers are using their digital video recorders.

That means Nielsen will find out whether viewers are watching
"American Idol" live or watching it a day later and, more
importantly, which commercials they're skipping and which were
watched a second time.

...

http://www.boston.com/ae/tv/articles/2004/02/06/tivo_nielsen_deal_could_aid_advertisers/

-------------------------------------
To manage your subscription, go to
 http://v2.listbox.com/member/?listname=ip

Archives at: http://www.interesting-people.org/archives/interesting-people/