[IP] click fraud threatens Internet advertising

[David Farber <dave@farber.net>]

Begin forwarded message:

From: Greg Skinner <gds@best.com>
Date: May 4, 2005 5:54:04 PM EDT
To: dave@farber.net
Subject: click fraud threatens Internet advertising


Dave,

The following is the best summary of the current practice of click
fraud I have found.  It addresses both the technical issues and the
business implications.

http://www.payperclickanalyst.com/content/templates/default.aspx? 
a=68&z=1

I haven't yet found much discussion of solutions, or even
consciousness-raising, within the technical Internet community.  If
you think this is something that might be of interest to the
interesting-people readership, please forward it to the list.


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