[IP] more on Free WiFi for all in Sunnyvale

[David Farber <dave@farber.net>]

Begin forwarded message:

From: Dewayne Hendricks <dewayne@warpspeed.com>
Date: December 3, 2005 4:02:17 PM EST
To: Dewayne-Net Technology List <dewayne-net@warpspeed.com>
Subject: [Dewayne-Net] re: Free WiFi for all in Sunnyvale
Reply-To: dewayne@warpspeed.com

[Note:  This comment comes from reader Thomas Leavitt.  DLH]

> From: Thomas Leavitt <thomas@thomasleavitt.org>
> Date: December 3, 2005 12:43:02 PM PST
> To: dewayne@warpspeed.com
> Subject: Re: [Dewayne-Net] Free WiFi for all in Sunnyvale
>
> Dewayne,
>
>  As a veteran of the "get paid to surf" "industry", I guarantee you
> that, within days of release, there will be a widespread series of  
> hacks
> that allow users to completely bypass the advertising in question and
> send every add to /dev/null in an undetectable fashion.  People will
> build these solely for the "ego-boo" involved.
>
>  The result will be, if the advertising is sold on a CPM basis, that
> advertisers, once they realize that a significant percentage of the
> impressions are being displayed to a void, will exit stage left,
> precipitously. If the advertising is performance based, then MetroFI
> will eat it big time, as the folks "hacking" the system will also  
> likely
> be heavy users.
>
> Regards,
> Thomas Leavitt

Weblog at: <http://weblog.warpspeed.com>



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