[IP] more on Digital method puts ad inside TV show]

[Dave Farber <dave@farber.net>]

-------- Original Message --------
Subject: Re: [IP] more on Digital method puts ad inside TV show
Date: Tue, 28 Feb 2006 23:49:10 -0800
From: Joe Touch <touch@ISI.EDU>
To: dave@farber.net
References: <4404B377.8030705@farber.net>

Dave,

I've noticed 'digital painting' of ads on tennis courts, race track oval
walls, baseball outfield walls, and soccer field walls for quite some
time. Here are some rather old pointers from 2000, 2002, and 2004:

http://archives.cnn.com/2000/SHOWBIZ/TV/01/25/digital.inserts/

http://www.commercialalert.org/issues-article.php?article_id=411&subcategory_id=26&category=1
This one also notes using the technique in post-production of TV shows
to add or replace product-placement therein.

http://www.usatoday.com/money/advertising/2002-10-17-fake-ads_x.htm

http://www.turnoffyourtv.com/programsratings/advertising2004.html
(notice the coca-cola ad on the soccer field)

Joe


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