[IP] more on Question for IP

[David Farber <dave@farber.net>]

Begin forwarded message:

From: "David P. Reed" <dpreed@reed.com>
Date: September 20, 2006 11:15:48 PM JST
To: dave@farber.net
Cc: ip@v2.listbox.com
Subject: Re: [IP] Question for IP

I'd suggest that there is a common term for this.  The term is  
"rhetorical shift".  If you google "rhetorical shift" you will find  
examples.

There may be a formal term for it in either rhetorical theory (I am  
not sure, because rhetorical theory itself focuses on processes  
inside a single presentation of an argument or idea, not on temporal  
processes), or in the profession of Public Relations as followers of  
Edward Bernays (of which profession I am not a practitioner, but  
perhaps there are those on the list who are).


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