[IP] McDonald's Coffee Tops Starbucks in Taste Test (Updat

[David Farber <dave@farber.net>]

McDonald's Coffee Tops Starbucks in Taste Test (Update1)
2007-02-02 09:27 (New York)


     (Adds McDonald's, Starbucks shares in fourth paragraph.)

By Chris Burritt
     Feb. 2 (Bloomberg) -- McDonald's Corp.'s new coffee tastes
better and costs less than brew from Starbucks Corp., Burger
King Holdings Inc. and Dunkin' Donuts Inc., Consumer Reports
magazine said.
     ``We compared the rivals with Starbucks, all in basic
black -- no flavors, milk, or sugar -- and you know what?
McDonald's beat the rest,'' Consumer Reports said in its March
issue.
     Consumer Reports' ``trained tasters'' visited two stores of
each company, the magazine said.
     Shares of McDonald's rose 13 cents yesterday to $44.48
yesterday in New York Stock Exchange composite trading.
Starbucks declined 53 cents to $34.41 in Nasdaq Stock Market
composite trading.

--Editor: Nol.

Story illustration: See {MCD US <Equity> ERN <GO>} for
McDonald's earnings history. For its share performance
Against rivals, click on {S5REST <Index> MRR <GO>}. For
today's top Bloomberg News stories about consumer and
retail companies, see {RTOP <GO>}.

To contact the reporter on this story:
Chris Burritt in Greensboro, North Carolina at +1-336-
808-1348 or cburritt@bloomberg.net.

To contact the editor responsible for this story:
Michael Nol at +1-212-617-2384 or mnol@bloomberg.net


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