[IP] Google vs Michael Moore

[David Farber <dave@farber.net>]

Begin forwarded message:

From: gregb@west-third.com
Date: July 1, 2007 10:37:00 AM EDT
To: dave@farber.net
Subject: Re: [IP] Google vs Michael Moore

Dave,

Having spent a lot of years working with ad-sales reps and their  
managers, I suggest that there's likely little more here than  
tactical opportunism from a vertical-market sales team. Big Health 
(tm) has money and the sales team sees a way to separate them from  
some of it by playing to their concerns.

They dynamic certainly scales down to most small newspapers,  
magazines  and their local advertiser bases; there's no reason it  
shouldn't scale up to Google-esque heights as well.

Might there be bigger consequencs? Yes, but when's the last time you  
saw a team of sales reps think several moves ahead?

Warm Regards,
Greg Brooks
West Third Group
greg-brooks.com

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