[IP] Future of Media - MetaConvergence

[David Farber <dave@farber.net>]

Begin forwarded message:

From: Mark Neely <mpn@infolution.com.au>
Date: July 6, 2007 2:10:39 PM EDT
To: dave@farber.net, ip@v2.listbox.com
Subject: Future of Media - MetaConvergence

Dave,

One for IP potentially...

In a recent blog post, I talked about a likely future media  
environment - meta-convergence - in which all media companies seek to  
offer all kinds of media.

http://infolution.com.au/?p=28

The short term impact of such an environment is (personally)  
interesting, but an issue of interest to many on this list (IMHO) are  
the ramifications that meta-convergence creates for emerging  
technology product/service providers.

As consumer-facing brands start to 'bypass' media companies, spiking  
and accelerating audience fragmentation, it will almost certainly  
force other brands/companies to follow suit. The recent launch of  
Apple's iPhone is a classic example of mass-media driven consumer  
demand - would it have been possible to achieve this level of  
consumer interest/demand in a meta-converged media world?

Thoughts and alternate scenarios welcome!

Regards,

Mark


-----
Mark Neely
Master Strategist
Infolution Pty Ltd

e: mpn@infolution.com.au
m: +61 (0)412 0417 29
skype: mark.neely

Read my blog --> www.infolution.com.au
Connect on LinkedIn --> www.linkedin.com/in/markneely


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