[IP] Put on Hold: Why Telecoms Can't Get Consumers to Bond More with Their Cell Phones

[David Farber <dave@farber.net>]

Put on Hold: Why Telecoms Can't Get Consumers to Bond More with Their Cell Phones

http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1910

As the price of wireless transmissions drops, telecom carriers need to focus on new applications that will engage consumers more deeply with their mobile devices -- and encourage them to pay a premium for wireless services, according to speakers at the recent Wharton Business Technology Conference, whose theme was "Enterprise Agility: Lead with Speed." 

Visit http://knowledge.wharton.upenn.edu/index.cfm?fa=viewfeature&id=1910 for the complete story.

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